Henkel-Harris
2006 Henkel Harris Retail Catalogue
The latest full-line Henkel Harris Catalogue is the finest work Erkel Associates has done to date. We are pleased that our association with Henkel Harris, now in it's 18th year, has yielded this stunning furniture catalogue. We are honored that Henkel Harris continues to rely on our aesthetic direction.
The task was simple this time around (this is our 6th full-line retail catalogue for Henkel Harris): open up the book, make it feel light and airy - inviting and show the furniture off better then we've ever done before. With new photography, digitally captured on a series of Nikon cameras culminating in the new D2X, Erkel Associates was able to add that element of candid surprise that makes the viewer feel as though they have just come upon something unique. Location shooting, for the first time in a Henkel Harris catalogue, further opened up the feeling of the book and allowed true daylight to rake in washing the book with a warm and inviting glow.
Did Erkel Associates meet the challenge? Here is a sampling of the immediate responses that we recorded from the field reps and friends of Henkel Harris:
"Bravo!!! The new catalog looks fantastic. Your hard work was worth the effort as far as I am concerned. Thanks a million!!!"
"If our beloved late Mary Henkel were still with us, she would certainly say 'Thank you, thank you, thank you.' "
"The new catalog looks FANTASTIC!!! The white format is crisp and gives great definition to the product. The various homes add interest and are both real and inspirational. I know it was a lot of work, and it reflects it."
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Cover: 4-color with UV and gold foil stamping - photography by Erkel Associates. All design and motifs by Erkel Associates.
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