Re-branding a legend is difficult, the challenge is exciting and, when completed successfully, the results are very rewarding. Erkel Associates announces just such a rewarding achievement in the re-branding of the Henkel Harris logo and corporate identity. Overcoming traditions both within the company and within the furniture industry itself, the new brand is decidedly contemporary but distinctively elegant. The new Henkel Harris logo stands out clearly from its competitors’ logomarks. Solid and powerful, the difference is compelling. Erkel Associates is honored by this opportunity and we look forward to the new as it emerges from the old. Henkel Harris, just possibly, America’s finest furniture certainly has no peer in product and now, image.